Van Wert Peony Festival

The Van Wert Peony Festival began in 1932 and has been a yearly tradition for the people of Van Wert Ohio. It’s continued celebration is a way of honoring the town and all the history behind it and the iconic flower the festival revolves around. I sought to redesign the logo to reflect the rich history of the festival as well as attract and excite new visitors to this annual tradition.

Concept Sketches
Inspiration Moodboard
Design Iterations
Variation 2
Variation 2
Variation 6, 7 and 8
Variation 6, 7 and 8
Variation 10
Variation 10
Variation 14, 17 and 21
Variation 14, 17 and 21
Variation 41 and 48
Variation 41 and 48
Variation 53
Variation 53
Final Logo and Animation
Promotional Pins
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A Constant State of Ohio
2022
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2019
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2023
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