I began by researching 15 different Youtube channels of similar content and taking notes on what was done commonly and what had more views. I then created two different moodboards for two potential styles, but after some time ideating I decided to blend the two styles together.
Next I began to develop other assets such as channel banner, channel icon and individual member icons for each of my friends and myself. I wanted to capture a nostalgic and retro vibe that was also playful, fun and a little bit cool.
This was my first attempt at a frame by frame animation but I thought it would be fun to add little idle animations to add some personality.
FINAL_RESULTS
I love how the final channel came together. I had a lot of fun choosing a theme to represent my friends and I and I feel that each element properly reflects the established vibe and showcases our unique personality to create a cohesive and fun brand.
STYLE_GUIDE